Website design whether you are a self-employed accountant, own a beauty salon or run another type of small business, a professional website is important for an organization’s success. As a web design agency that has built hundreds of websites for small business owners across Canada, we know what it takes to build stunning, engaging websites.
In this post, we take a look at the essential steps to build your small business website.
Identify Your Website’s Purpose
Start by deciding what you want your website to do and achieve for your business. Do you want to provide information to prospective customers about your offerings or do you want them to place orders online? If you offer a service, perhaps you want customers to make online bookings?
Knowing the goal of your website will guide you along the way and ensure you have a website that delivers the results you seek.
Register a Good Domain Name
Your domain name should be short, memorable, and include your target keyword. Avoid difficult words and slang. Go for a .com or .ca domain name.
Choose the Right Content Management System (CMS)
There are several options when it comes to choosing a CMS for your website. A content management system gives you control over your website so you can make simple edits and add content and media to your website without depending on a web designer.
Here at GMM Calgary, we build our websites on WordPress. It’s the world’s leading CMS software, packs a powerful punch in terms of performance and is open source, which means you don’t pay anything to use their software. You only pay for domain, hosting and for our web design services.
Develop Your Content
Content is perhaps the hardest parts of building a website. You need a compelling copy that will enlighten your visitors, engage them and convert them. The content should also be optimized for your target keywords to rank well in the search engines.
You will also need powerful imagery and professional photographs. After all, pictures are powerful and convey your message quickly and effectively. For best results, leave this to the professionals.
Hire a Web Designer
Now it’s time to look for a professional web designer in Calgary who can build your small business website. Your website needs to be visually stunning, user-friendly and optimised for conversions.
Don’t choose a web design agency only based on price. Look at their previous work, read customer reviews and testimonials and ask what kind of results they can deliver for you.
Contact GMMWeb Design
When it comes to building a business website, several things must come together to convince visitors that your business is the right choice for them. We can build a stunning site to attract the right audience to your business, engage them and convert them into paying customers.
Get in touch with our team today for a free, no obligation quotation.
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